STORYTELLING

Conceived and managed the development of a ‘story video’ conveying the organization’s new brand and vision after an acquisition in early 2020
Wrote the fundamental company narrative for GoodLife Home Loans that drives the business and plays a pivotal role in the brand’s positioning in the marketplace
Read
Helped bring the ‘Viable Vision’ of Eliyahu Goldratt, world-renowned business management (Theory of Constraints) guru and author of bestseller The Goal, to market for IDEA under his direction. Wrote white paper to editorialize the value proposition.
Read
Led diversity initiatives at Liquibox featuring employee testimonial videos
Watch
Produced and maintained a company fact sheet and stats library the Snagajob sales and marketing teams used for storytelling
Play

Ashley and I worked together on a strategic marketing campaign to promote the partnerships between our companies. Ashley managed the project and all participants well and adhered to all project timelines. It was such a pleasure working with a marketing professional with high-level experience in running and managing marketing campaigns.

Laura Studwell, Omron Automation
Worked with the Omron team to draft and publish a written Liquibox success story and produce a video
Read and Watch
Led diversity initiatives at Tridium featuring a ‘Faces of Niagara’ story series
View

Ashley is by far one of the most dedicated co-workers I’ve had the pleasure to work with. She gives her all to every single project, from a small quick blip of a website slider to a full and in-depth case study, sell sheet or multi-touch campaign. It was always Ashley’s number one goal to fit the needs of her client(s), to tell “the” compelling story and to motivate an action out of the recipient – she did so in such a way that produced outstanding results!

HEATHER TRAYLOR, SNAGAJOB