BRANDING

Led development and launch of Liquibox’s new brand in 2019-2020 during an acquisition. Produced Brand Handbook for employees featured in the internal rollout.

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**Developed marketing collateral using new brand standards and messaging**

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**Developed marketing campaign for McKesson’s house brand of products using new brand standards and messaging launched in 2014**

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…Joan showed me the EC Trunk Tote for launching MCK Brand Inco with the EC reps and I was very impressed. It is a really neat and well thought out promotional product pack. If I were a rep, I would love that material and the clear investment that went into it. It would give me confidence and energy to go out and start talking about MCK Brand Inco right away and that is great. Good work you guys.
stanton mccomb, president, mckesson medical-surgical

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…I was able to take some of the new components along to a customer meeting in Ohio on Friday. He was extremely impressed with both the HC catalog and Sizing/Application Kit. We even watched some of the videos via the new internet tool. Combined with the new clinician team and our improved portfolio, we have a real shot to meaningfully grow our business with this customer in the near-term….
Mark smucker, director of segment marketing, mckesson brands

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